Smart Insights https://www.smartinsights.com/ Digital Marketing > The Marketing Strategy Blog Mon, 13 Oct 2025 09:36:28 +0000 en-US hourly 1 How best to learn marketing skills for strategy https://www.smartinsights.com/marketing-skills-development/how-best-to-learn-marketing-skills/ Thu, 25 Sep 2025 09:33:55 +0000 https://www.smartinsights.com/?p=167869 Our recommended process and tools to help you grow your marketing career with strategic skill development As marketers, we understand how challenging it can be to keep all your plates spinning. You’re trying to manage your day job, while staying …..

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]]> RACE Digital Marketing Trends from 2025 to 2026 https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-trends-2026/ Wed, 17 Sep 2025 12:05:02 +0000 https://www.smartinsights.com/?p=170046 Dr Dave Chaffey’s annual review of the marketing trends that will matter for B2C and B2B marketers in 2026 In my review this year, I'll be again be aiming to keep it practical for marketers since I will recommend trends …..

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]]> Latest Gartner Hype Cycles for Digital Marketing: 2009-2025 https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/#comments Tue, 16 Sep 2025 23:05:53 +0000 http://www.smartinsights.com/?p=2728 Evaluating technology options for innovation in marketing - do you know your Hype Cycles? If you're involved in marketing strategy development, you will be constantly making judgments and reviewing with colleagues which digital technology innovations are most relevant to your …..

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]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/feed/ 11 MarTech essential digital marketing tools [Infographic] https://www.smartinsights.com/digital-marketing-platforms/essential-digital-marketing-tools-infographic/ https://www.smartinsights.com/digital-marketing-platforms/essential-digital-marketing-tools-infographic/#comments Tue, 16 Sep 2025 08:15:00 +0000 http://www.smartinsights.com/?p=70837 Audit your MarTech stack and quickly compare 30 different types of digital marketing tools available at different price points for businesses As marketers today, we’re fortunate to have a huge number of free and low-cost digital marketing tools to give …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/essential-digital-marketing-tools-infographic/feed/ 3 Example – How to structure an AI for marketing governance policy https://www.smartinsights.com/managing-digital-marketing/ai-marketing-policy-example/ Tue, 09 Sep 2025 13:01:16 +0000 https://www.smartinsights.com/?p=167912 Why agreeing on a policy for how AI is used in marketing is an essential part of the future marketing playbook for all businesses ChatGPT has thrust Generative AI into prominence for marketers and many others whose activities involve content …..

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]]> The best free marketing tools that every hands-on marketer should use [25 recommended tools] https://www.smartinsights.com/marketplace-analysis/customer-analysis/8-free-online-marketing-tools-that-every-hands-on-marketer-should-use/ https://www.smartinsights.com/marketplace-analysis/customer-analysis/8-free-online-marketing-tools-that-every-hands-on-marketer-should-use/#comments Fri, 29 Aug 2025 09:00:00 +0000 http://www.smartinsights.com/?p=19275 Our recommended free online tools for understanding your customers, competitors and campaign, and how you should use them - across 8 marketing analysis activities I've found that when running training courses, the tools I recommend to help marketers are always …..

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]]> https://www.smartinsights.com/marketplace-analysis/customer-analysis/8-free-online-marketing-tools-that-every-hands-on-marketer-should-use/feed/ 167 How to Audit your MarTech Stack using 6 essential categories of MarTech https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/audit-martech-stack/ https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/audit-martech-stack/#respond Thu, 28 Aug 2025 10:00:00 +0000 http://www.smartinsights.com/?p=88101 Audit your marketing technology stack with the 6Cs to refine its capabilities and prove its return on investment Do you know The Stackies? They're an informal contest arranged by Scott Brinker, creator of the Marketing Technology Vendor Landscape Supergraphic, where different …..

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]]> https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/audit-martech-stack/feed/ 0 Top 10 Digital Marketing Planning FAQs https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-planning-faqs/ Wed, 20 Aug 2025 08:30:45 +0000 https://www.smartinsights.com/?p=169931 Our quick Q&A guide answering the top 10+ questions on digital marketing we are asked Since we launched Smart Insights, we have specialized in helping marketers answer the common questions around digital marketing, particularly related to digital marketing strategy and …..

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]]> The Content Distribution Matrix [#infographic] https://www.smartinsights.com/content-management/content-marketing-strategy/content-distribution-matrix-infographic/ https://www.smartinsights.com/content-management/content-marketing-strategy/content-distribution-matrix-infographic/#comments Mon, 11 Aug 2025 10:15:06 +0000 http://www.smartinsights.com/?p=42640 Use our matrix to review your use of media channels to improve content visibility and impact across the customer journey If you’re a regular reader of Smart Insights, it’s likely you’ve seen - or even better, used - our Content …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/content-distribution-matrix-infographic/feed/ 1 The Content Marketing Matrix https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/ https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/#comments Tue, 05 Aug 2025 13:00:54 +0000 http://www.smartinsights.com/?p=13758 A content marketing planning tool to help marketers generate a matrix of ideas for the most engaging content types for their audiences We created our Content Marketing Matrix to help our members audit their content marketing assets as part of …..

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